Francesca Heward

Creative Copywriter, Content Creator, and Social Media Manager

Professional Summary

Great copywriting is about finding each client's personal story within a product.

What is the real reason that an individual might buy into your ideas?

I root out the narrative, and concisely articulate it in a way that will persuade your client to invest. 

Great content writing is about retaining those clients once you've got them through the door.

I provide them with relevant content they want to stay up-to-date with in order to stay connected to your brand, and to continue the story.

Work Experience

2017 - Present

Copywriter and Content Creator

Producing effective copy optimised for web and print, managing social media accounts, website updates and management, blogging, and assisting in event and job organisation

Past and Present Projects

Street Art Bio

Street art guides, articles, and interview-based profiles for web and blog purposes, and social media content

Bridal Hair in Hampshire

Website copy, blog posts, referral schemes and printed marketing materials, social media management

Little Bean Baby Photography

Website copy, brochure and leaflet copy, blog posts, advertisements on- and offline, social media management

Kismet Photography & Print

Website copy, blog posts, social media management

Expressions Holidays 

Website copy (including touring itineraries, news items, and product descriptions), newsletter articles, brochure copy

2015 - 2017

Marketing Executive at Expressions Holidays

Search engine optimised web copywriting.

Brochure and newsletter copywriting, proofreading, and design.


2015 - 2016

University of Exeter

Creative Writing Masters


2012 - 2015

University of Exeter

BA Hons English

Upper Second Class

Want to talk to me about a project?
Get in touch.

© 2020 by Francesca Heward.