Francesca Heward
Creative Copywriter, Content Creator, and Social Media Manager
Professional Summary
Great copywriting is about finding each client's personal story within a product.
What is the real reason that an individual might buy into your ideas?
I root out the narrative, and concisely articulate it in a way that will persuade your client to invest.
Great content writing is about retaining those clients once you've got them through the door.
I provide them with relevant content they want to stay up-to-date with in order to stay connected to your brand, and to continue the story.
Work Experience
2017 - Present
Copywriter and Content Creator
Producing effective copy optimised for web and print, managing social media accounts, website updates and management, blogging, and assisting in event and job organisation
Past and Present Projects
Street Art Bio
Street art guides, articles, and interview-based profiles for web and blog purposes; social media content
My Art Broker
Artist biographies
Bridal Hair in Hampshire
Website copy, blog posts, referral schemes and printed marketing materials, social media management and advertising
Little Bean Baby Photography
Website copy, brochure and leaflet copy, blog posts, advertisements on- and offline, social media management
Kismet Photography & Print
Website copy, blog posts, social media management
Expressions Holidays
Website copy including touring itineraries, news items, and product descriptions; newsletter articles; brochure copy
2015 - 2017
Marketing Executive at Expressions Holidays
Search engine optimised web copywriting.
Brochure and newsletter copywriting, proofreading, and design.
Please email me or submit a request via the contact form to access my portfolio password.
Qualifications
2015 - 2016
University of Exeter
Creative Writing Masters
Merit
2012 - 2015
University of Exeter
BA Hons English
Upper Second Class
Want to talk to me about a project?
Get in touch.
Email
© 2020 by Francesca Heward.